How Kellanova Uses Goodship

Kellanova runs freight procurement on Goodship across a diverse carrier base with temperature-sensitive and ambient loads. After deploying Goodship, their team reduced late loads by 20% and improved routing guide compliance in the first quarter on platform. WK Kellogg, Tropicana, White Claw, Mike's Hard, and Mark Anthony have since joined for the same reason: freight orchestration at scale requires a platform built for it.