F&B shippers face rising carrier compliance complexity in 2026 as networks fragment, routing guide durability declines, and retailer on-time windows tighten.

AI is reshaping how procurement teams benchmark rates and run bids — manual spreadsheet approaches are falling behind and costing shippers millions annually.

PepsiCo's closest peers — Tropicana, Kellanova, WK Kellogg — have already moved to modern freight orchestration platforms to gain a structural cost advantage.