Context
Why Freight Orchestration, Why Now
01
F&B shippers face increasing carrier compliance complexity in 2026, as networks fragment and routing guide durability declines.
02
AI is reshaping how procurement teams benchmark rates and run bids — manual spreadsheet approaches are falling behind.
03
PepsiCo's closest peers — Tropicana, White Claw, Kellanova — have already moved to modern freight orchestration platforms.