How Kellanova Uses Goodship

Kellanova runs freight procurement on Goodship across a network that mirrors PepsiCo's own complexity: multiple snack divisions, temperature-sensitive and ambient loads, a diverse national carrier base, and tight retailer compliance windows. After deploying Goodship, Kellanova reduced late loads by 20% and improved routing guide compliance in their first quarter on the platform. WK Kellogg and Tropicana have since joined Goodship for the same reason: managing freight orchestration at CPG scale requires a platform purpose-built for it.