Peer Proof
How Tropicana Uses Goodship
Tropicana — PepsiCo's former subsidiary — runs its national freight operations on Goodship. With a network spanning beverage distribution, refrigerated and ambient loads, and a broad national carrier base, Tropicana's use case closely mirrors PepsiCo's own supply chain complexity.
On Goodship, Tropicana achieved a 20% reduction in late loads and meaningfully improved routing guide durability across their carrier network — without switching carriers or disrupting existing TMS infrastructure.
20%Reduction in
late loads
late loads
3–5%Freight spend
savings
savings
4 wksTime to full
deployment
deployment
"
Goodship gave our procurement team visibility we never had before. We finally had a single place to benchmark rates, manage carriers, and run our bids.
Director of Transportation Procurement
Leading F&B Shipper on Goodship