Prepared for Tyson Foods
AI-powered freight orchestration for the largest supply chains in food and beverage. Built for procurement teams managing hundreds of carriers and thousands of lanes.
Goodship is the freight orchestration platform built for complex, high-volume shipping networks. It combines automated procurement, real-time carrier scoring, and Laney — an AI analyst that answers live questions about your freight network, identifies savings, and flags compliance risks before they become chargebacks. For a shipper like Tyson Foods, Goodship replaces fragmented spreadsheets and disconnected tools with a single system that makes your procurement team faster and your carrier network more reliable.
Kellanova (formerly Kellogg's snack division) runs all freight procurement on Goodship. Their network mirrors Tyson Foods in complexity: a large carrier base, mixed temperature loads, and retailer delivery windows with zero tolerance for lateness. After deploying Goodship, Kellanova reduced late loads by 20% and saw meaningful routing guide compliance improvements in their first quarter on the platform. WK Kellogg and Tropicana have since adopted Goodship for the same reason — freight orchestration at this scale requires a platform purpose-built for it.