Built for Food & Beverage. Proven at Scale.
Kellogg, White Claw, Tropicana, Mark Anthony, and Kellanova run freight on Goodship. Reduce spend 3-5%, cut late loads 20%, and go live in 4 weeks -- without changing your carriers.
The Brands That Define Food & Beverage Choose Goodship
Fewer Late Loads for F&B Shippers
Reduced Freight Spend
Average Implementation
How It Works for F&B Shippers
From bid to performance insight -- all in one place
Meet Laney, Your AI Freight Analyst
Ask Laney anything about your freight network -- which carriers are underperforming on your key lanes, where you're overspending vs. market, which bids to prioritize. Instant answers, no analyst required.
Everything Food & Beverage Shippers Need
Transportation Procurement
Conduct bids across your carrier network with embedded historical performance data and F&B market rate benchmarks -- from dairy and frozen to ambient and DG freight.
AI-powered award optimizer automates bid analysis and awarding
Bid recommendations for lanes that are over-market, underperforming, or going to spot
Carriers get lane-level insights including seasonality, lead time, and more
Shippers get embedded historical carrier performance data and market rate benchmarks for every lane -- dry van, refrigerated, and temperature-controlled
Analytics and Recommendations
Get automated recommendations to reduce your freight spend and improve carrier compliance -- across seasonal F&B demand surges and year-round lanes.
A comprehensive dashboard unifies data from your TMS, ERP, budget, and more
Embedded market rates from DAT, TruckStop, and FreightWaves SONAR
Targeted list of lanes that are over-market, underperforming or going to spot
RFP performance and compliance monitoring -- with automated alerts when carriers fall below your F&B service standards
Carrier Management
Empower your carriers with a dedicated self-service portal for scorecards, lane-level insights, and bid submission -- so your team focuses on strategy, not status calls.
Comprehensive scorecards with tender-level detail
Late load dispute and resolution functionality
Automated RFP/bid invitations and notifications
Carrier performance alerts and in-platform communication -- no more email chains for critical food & beverage loads
Collaboration
Ground every freight conversation in data. Eliminate tribal knowledge and siloed decisions across your logistics, procurement, and operations teams.
Drive accountability and ensure issues are resolved with a centralized inbox
Tag teammates, lanes, and carrier records in discussions
Shared, searchable, and filterable chat archive
Collaborate cross-functionally on corrective action plans -- with full visibility into carrier performance history and market context
Food & Beverage Leaders Choose Goodship
Your peers are already cutting freight spend. See how.
Kellogg, White Claw, Tropicana, Mark Anthony, and Kellanova chose Goodship to reduce freight costs, improve carrier performance, and go live in 4 weeks. Join the companies defining the future of F&B logistics.
See Goodship for Food & Beverage
