The Freight Platform Trusted by Your Peers in Food & Beverage
Tropicana, White Claw, Kellanova, and Mark Anthony already orchestrate freight on Goodship. Cut your spend 3-5%, eliminate late loads, and go live in 4 weeks without replacing your carriers.
Your Peers Are Already on Goodship
Fewer Late Loads Across the Network
Freight Spend Reduction
Implementation Timeline
Meet Laney, PepsiCo's AI Transportation Analyst
Ask Laney anything about PepsiCo's freight network — carrier performance by lane, market rate benchmarks, routing guide compliance, or procurement opportunities. Instant answers, no analyst required.
What PepsiCo Gets on Day One
Transportation Procurement
Conduct bids across PepsiCo's beverage and snack carrier network with embedded historical performance data and market rate benchmarks for every lane.
AI-powered award optimizer automates bid analysis and awarding
Bid recommendations for lanes that are over-market, underperforming, or going to spot
Carriers get lane-level insights including seasonality, lead time, and more
PepsiCo procurement teams get embedded carrier performance data and lane rate benchmarks — updated daily from DAT, TruckStop, and FreightWaves
Analytics and Recommendations
Get automated recommendations to reduce PepsiCo's freight spend across dry van, refrigerated, and temperature-controlled lanes.
A comprehensive dashboard unifies data from your TMS, ERP, budget, and more
Embedded market rates from DAT, TruckStop, and FreightWaves SONAR
Targeted list of lanes that are over-market, underperforming or going to spot
Real-time RFP performance and compliance monitoring across PepsiCo's entire carrier network
Carrier Management
Give PepsiCo's carrier partners a self-service portal with scorecards, lane-level performance insights, and streamlined bid submission — no email chains.
Comprehensive scorecards with tender-level detail
Late load dispute and resolution functionality
Automated RFP/bid invitations and notifications
Automated carrier performance alerts and direct in-platform communication for PepsiCo's top 50 carriers
Collaboration
Eliminate tribal knowledge from PepsiCo's freight operations. Every carrier conversation, corrective action, and procurement decision grounded in real data.
Drive accountability and ensure issues are resolved with a centralized inbox
Tag teammates, lanes, and carrier records in discussions
Shared, searchable, and filterable chat archive
Cross-functional collaboration between PepsiCo's logistics, procurement, and operations teams — all in one place
